The aim of the Public Relations and Promotion Program is to ensure that the institution attracts the attention of consumers, who are the target audience the institution aims to reach, by accurately conveying and promoting itself in an environment where competition, customer needs, and expectations are increasing. In this context, the program aims to train qualified human resources who can conduct research and planning in their field, possess knowledge and skills in mass communication tools, and can effectively use public relations strategies in the national and international market.
The mission is to train versatile proactive communication personnel who are aware of the requirements of the public relations discipline, possess strong communication skills, creative thinking, and strategic management foundations, act in accordance with professional ethics, follow and apply scientific and technological developments, and have a high level of social responsibility awareness, capable of adapting to changing global conditions.
The vision is to be a pioneering program that responds to the needs of the region at the national level in the field of Public Relations and Promotion, closely follows developments that affect the social structure in the international arena, reaches and produces universal knowledge, is part of the digital world, contributes to the scientific community, society, and business life with an innovative, liberal, and ethical stance; and trains qualified professionals equipped with creative and effective communication skills who can meet the needs of the sector.
Program Values
Universal
Commitment to Ethical and Professional Norms
Innovative
Social Contribution Centered
Participatory
Student-Centered
Digiitalized
Sustainability and Environmental Awareness
PEA1: Possess the necessary knowledge, skills, and equipment related to the discipline of public relations to work in public, private sector, and non-governmental organizations or to implement their own initiatives,
PEA2: Follow digital technologies and use them effectively,
PEA3: Act with social responsibility and sustainability awareness, possessing professional ethics,
PEA4: To provide qualified graduates who follow national and international developments in the field of Public Relations and Promotion and are inclined to teamwork.
*PEA: Program Educational Objectives
Students who successfully complete the programme achieve the following programme outcomes (PO):
- Provides an overview of the key concepts, principles, and methods in public relations and promotional communications.
- Distinguishes between the diverse application areas of public relations and promotion, such as corporate communication, marketing, public opinion research, and media planning.
- Plans and executes public relations campaigns targeting both internal and external audiences.
- Effectively employs written, oral, and visual communication tools in accordance with their intended objectives.
- Monitors current developments in the field of public relations and promotion, and produces basic-level content utilizing information technologies (such as graphic design, social media management, etc.).
- Identifies professional challenges encountered and proposes solution pathways.
- Establishes effective communication across diverse social, cultural, and economic structures and implements appropriate communication methods with diversity awareness.
- Executes PR operations with social consciousness, adhering to ethical norms, statutory requirements, and occupational benchmarks.
- Possesses sufficient professional and general English proficiency to follow industry developments.
- Uses Turkish accurately and effectively in both written and spoken communication; possesses basic historical awareness.
- Adapts well to teamwork and collaborates effectively across different disciplines.
- Recognizes the importance of lifelong learning and directs it toward professional development."
For the contribution of courses to programme outcomes and their relation to the Turkish Qualifications Framework, see the "Course and Programme Outcomes Relation" section of the ECTS Information Package.
The ECTS/Bologna information package of the program is published on our university's Student Information System (OBS). You can open the information package with the button below and navigate to the desired title from the left menu.
Open ECTS Information Package ↗
Headings included in the information package:
- Introduction
- Goals and Objectives
- About the Program
- Program Profile
- Program Authorities
- Degree Awarded
- Admission Requirements
- Transition to Higher Level
- Graduation Requirements
- Recognition of Prior Learning
- Conditions and Rules of Competence
- Employment Opportunities
- Courses
- Program Competencies
- Relationship of Courses and Program Competencies
- TYÇ and Program Competencies Relationship
In the Public Relations and Promotion Program, students must complete a 20 working days mandatory internship as a graduation requirement. The internship is carried out in public or private sector organizations suitable for the professional field of the program, in accordance with the Internship Directive of Burdur Mehmet Akif Ersoy University Vocational Schools and the internship calendar determined by the School Board.
Private organizations are established for profit and must work efficiently to increase their profits. This obligation forces them to work in the field of human relations both within and outside the organization, and they need to maintain good relationships with individuals and institutions outside the organization.
Therefore, the importance given to public relations in both private and public organizations is increasing every day.
Graduates of this two-year program:
• Can work as mid-level professional staff in the public relations and promotion departments of public and private sector organizations,
• Can work as customer relations specialists, product or service managers.
• In addition, program graduates,
• Have opportunities to work in newspapers, magazines, television, advertising agencies, and organizations related to public opinion research.
Graduates of the Public Relations and Promotion Program have the right to continue to a bachelor's program related to their graduation fields if they succeed in the Vertical Transfer Exam (DGS) conducted by ÖSYM.
• Visual Communication Design
• Public Relations and Advertising
• Public Relations and Promotion
• Communication
• Communication Sciences
• Communication Arts
• Communication Design
• Communication and Design
• Advertising Design and Communication
• Advertising
• Advertising and Public Relations
The Public Relations and Promotion Program of Bucak Hikmet Tolunay Transportation and Logistics Vocational School has been accredited by the Vocational Education Evaluation and Accreditation Association (MEDEK) as a result of the evaluation process, valid from 01.01.2026 to 31.12.2029.
The educational activities of the program are regularly reviewed in line with the continuous improvement approach and developed in accordance with the dynamics of today's communication world.
MEDEK accreditation certifies that the program has been evaluated according to national standards in terms of its educational processes, student-centered practices, academic staff, program outcomes, assessment and evaluation methods, quality assurance approach, and sustainable development efforts.
The Public Relations and Promotion Program sees raising the quality of education to the highest level, training equipped graduates who fully meet the expectations of the communication sector, supporting students' visionary and strategic development, and continuing development activities in light of stakeholder opinions as its main objectives.
Our program meticulously continues quality assurance efforts with this accreditation valid from 01.01.2026 to 31.12.2029 and further strengthens its mission to train qualified, creative, and ethically valued human resources needed by the communication sector.
The accreditation status of our Public Relations and Promotion Program can be queried through the following link:
MEDEK: https://medek.org.tr/akreditasyon-sorgulama
Activity reports related to the program, unit self-assessment reports, student and stakeholder survey results, and performance indicators are published on our school's quality pages.
Within the program, student satisfaction surveys, advisory meetings, internal and external stakeholder opinions, and graduate feedback are regularly evaluated. Improvement activities are planned, implemented, and necessary updates are made based on the data obtained.
Quality evidence: